Step into the vibrant world of MSGM with “Follow the Rabbit,” the brand’s highly anticipated Men’s Fall/Winter ’25 collection presentation. Set to ignite the fashion scene in North Milan, this exclusive event is hosted in collaboration with the iconic “La Festa” at the legendary District 272—formerly the renowned Aramis cinema. Known for its underground spirit and cultural significance, District 272 perfectly embodies Milan’s trend of transforming historic venues into contemporary hubs of creativity. “Follow the Rabbit” promises to be a mesmerising fusion of fashion, art, and culture, celebrating individuality and inclusivity within a safe space inspired by the energetic, queer-oriented vibes of “La Festa.”
MSGM Fall/Winter ‘25: Follow the Rabbit
A night where fashion meets art, culture, and unapologetic individuality. Hosted at the iconic District 272, a former cinema turned underground cultural hub in North Milan, MSGM’s latest collection debuted with the electric energy of La Festa, a queer-focused party celebrating inclusivity and self-expression.
The collaboration between creative director Massimo Giorgetti and legendary photographer Bruce LaBruce infused the event with fearless artistry, capturing the essence of freedom and boldness that defines MSGM.
In a groundbreaking twist, the collection’s look-book was created live, inviting guests to immerse themselves in a universe where fashion and art collide. Nostalgia met contemporary creativity, and individuality took centre stage.
Brand @msgm
Photographer: Adam Siwek @adam_siwek
Gratitude to @referencestudios for bringing this vision to life.
