João Pimenta Unveils Innovative Collection at São Paulo Fashion Week

While João Pimenta often garners attention for his innovative shapes, this season, the spotlight was on the textures and surfaces of his creations at São Paulo Fashion Week. Constructed primarily in black, white, and yellow, the collection playfully experimented with various patterns traditionally associated with menswear. The use of Chantilly lace, fringes, quilting, and bicolour sequins that resembled scales added depth and intrigue to each piece. Subtle nods to the Palestinian keffiyeh scarf motif further enriched the visual narrative.

The collection, themed “Wings to the Snake,” featured bold prints of snakes either emblazoned across entire outfits or integrated as a striking animal print. João Pimenta’s signature touch of modernity was evident in elements like the men’s miniskirts and boxy sleeves with broad shoulders, pushing the boundaries of traditional menswear. Despite the avant-garde approach, the collection was replete with versatile pieces that could easily be worn separately—a fact not lost on the front-row guests, many of whom donned Pimenta‘s designs.

This latest offering from João Pimenta not only reinforces his position as a trailblazer in the fashion industry but also highlights his commitment to challenging conventions while delivering wearable art. His ability to merge innovation with practicality ensures that his designs continue to resonate with both fashion aficionados and the broader public.