Tommy Hilfiger is leaning further into football culture for Summer 2026 with a new campaign starring Liverpool FC players including Virgil van Dijk, Florian Wirtz, Alexander Isak and Dominik Szoboszlai.
Shot near Anfield by Alasdair McLellan, the campaign explores the growing relationship between football and fashion — where tunnel fits, tailoring and personal style have become part of the modern game.
The collection blends Tommy Hilfiger’s classic American prep aesthetic with a more relaxed football energy through linen blazers, cable-knit polos, Breton stripes and lightweight tailoring. The result feels clean, wearable and very much designed for summer.
More than anything, the campaign reflects how footballers continue to shape menswear culture far beyond the pitch — moving from athletes to global style figures in their own right.
The Tommy Hilfiger Summer 2026 collection is available now online and in stores worldwide.
