Kennedy Pinheiro is redefining the boundaries of fashion, beauty, and lifestyle with an effortless blend of authenticity and innovation. More than just a digital creator, he represents a new era—one where self-expression, inclusivity, and style converge to shape the cultural landscape. From Vancouver to São Paulo, Kennedy has built a global presence, captivating audiences with his bold vision and refined aesthetic. His influence extends beyond trends; it’s a statement of identity, confidence, and modern masculinity.
We’re thrilled to unveil our exclusive digital cover featuring the unstoppable Kennedy Pinheiro—photographed by Alan Jones in the heart of São Paulo. Dressed in full Gucci, Kennedy embodies the bold, authentic spirit shaping today’s fashion and beauty landscape. Stay tuned as we dive into his journey, inspirations, and the vision that’s captivating audiences worldwide.
Kennedy reflects on his journey from Vancouver to Brazil, emphasising his unique blend of authenticity and dreamer spirit. His career showcases remarkable progress in fashion, beauty, and lifestyle, marked by significant brand collaborations and projects.
From building my presence in Vancouver to representing a new generation of men’s fashion and beauty in Brazil, “My journey has been all about authenticity, creativity, and connection. From attending Paris Men’s Fashion Week with Louis Vuitton to embracing meaningful collaborations, I’m here to share a story rooted in my origins, powered by big dreams, and guided by the belief that genuine effort can inspire real change.”
Kennedy Pinheiro gained digital presence in 2022 while living in Vancouver, Canada. Organically, he used his social media to showcase authenticity through fashion, beauty and skincare routine, establishing lifestyle as one of his main pillars.
With the rise of the wellness and genderless beauty movements, there was a significant increase in male audience interest in profiles discussing fashion, beauty, and well-being. This shift expanded the reach of content created within these segments.
In just one year, Kennedy Pinheiro built a community of men who connected and identified with the themes he explored, turning his content into a source of both inspiration and information. This connection established Kennedy as a reference point—starting in Canada and later expanding to Brazil—representing and inspiring others through a well-structured beauty routine, fashion choices that define today’s “it boys,” and a philosophy of wellness seamlessly integrated into his daily life.
By embracing a real-life connection narrative, Kennedy Pinheiro communicates the message behind his content authentically and relatable, fostering closer bonds with his audience. Coupled with a sophisticated aesthetic and a distinct creative identity, this approach has attracted the attention of major global beauty, fashion, and lifestyle brands. Among the companies he has collaborated with are Disney, Zeekr, Air Canada, Gucci, Louis Vuitton, Hugo Boss, Sisley Paris, Jo Malone, Bioderma, Issey Miyake, Frederic Malle, and many more.
In the fashion segment, Kennedy Pinheiro brings disruptive proposals, effortlessly transitioning between styles ranging from minimalist casual to high-end fashion. His versatility is reflected in concepts that merge functionality, aesthetics, and innovation. His style blends contemporary and timeless references, positioning him as someone who values both the simplicity of clean, effortless looks and the grandeur of luxury brands.
In January 2025, Kennedy Pinheiro attended Paris Men’s Fashion Week, invited by Louis Vuitton, where he created an exclusive content for the brand and provided coverage of the Louis Vuitton Men’s Fall-Winter 2025 Show on his social media platforms.
Currently, Kennedy plays a leading role in the Brazilian influencer market, recognised as one of the most relevant and prestigious male content creators in the industry.
“This year, my focus is on further solidifying my journey as an influencer, content creator, and entrepreneur. Among my goals, I am working on making my debut in television as a host, expanding my presence into new communication formats. I also aim to collaborate with major brands, including an upcoming partnership with a renowned men’s high jewellery brand, along with other strategic collaborations that will strengthen my positioning,” Kennedy shares.
The content creator’s goal is to enhance his communication efforts and become a national reference in the pillars that define him: beauty, fashion, and lifestyle. “I’m investing in projects that combine authenticity, creativity, and impact, broadening my reach and turning my ideas into trends. Above all, I want to inspire and add value to the audience that follows me, whether through digital platforms or new ventures,” he concludes.
Kennedy Pinheiro Beyond the Professional
“Above all, I’m a dreamer, someone with a simple yet deeply meaningful story. I was born in Fortaleza, grew up with my feet firmly on the ground and my eyes fixed on the horizon, always believing that effort and authenticity could take me further. I am driven by a constant pursuit of growth, but I never lose sight of who I am and where I come from.
I cherish the small victories—the ones that often go unnoticed but shape who we truly are. I believe in the power of genuine work, done with heart, and in the importance of being transparent in both my successes and challenges. My dreams are not just my own; they are filled with gratitude for the opportunities I’ve earned and for the chance to inspire those who believe they, too, can transform their stories.
I aspire to live with purpose, to be present, and to leave a legacy that goes beyond material achievements. I want to be remembered for the way I connected with people and for the positive impact I managed to create, in whatever way I could. I am someone who believes in the power of new beginnings, who faces challenges with determination, and who finds joy in the simplicity of life.
This is who I am, Kennedy, at my core: someone who keeps dreaming, creating, and living with soul.”
Photographer: Alan Jones @oalanjonnes
Talent Kennedy Pinheiro @kennedypinheiro
Full Look: @gucci @louisvuitton
PR : Camila Russi @carussi
Creative Director: Kennedy Pinheiro @kennedypinheiro
Content Strategy: Prosa Branding @prosa.branding
Location / Special thanks
Hotel Tivoli Mofarrej @tivolimofarrej
