Embracing a transformative new chapter, À La Garçonne captivated audiences at São Paulo Fashion Week N58 with a monochromatic collection that marked a bold departure from its upcycling roots. Under the sole creative direction of Fábio Souza, now both the stylist and creative director, the brand unveiled a striking array of black and white designs that meld refined tailoring with minimalist aesthetics, subtly nodding to its heritage through the iconic rope print while charting a fresh, sophisticated course for the future.
À La Garçonne Unveils Monochromatic Collection Under New Direction at São Paulo Fashion Week
The renowned Brazilian brand À La Garçonne made a striking impression at São Paulo Fashion Week N58, unveiling a new collection that marks a significant shift in both leadership and creative vision. With Fábio Souza now assuming the role of stylist in addition to his position as creative director, the brand has departed from its previous upcycling aesthetic that once graced magazine pages and fashion editors’ wardrobes.
Previously designed by Alexandre Herchcovitch, who observed the show from the front row, À La Garçonne presented a collection dominated by a black and white palette. This minimalist approach signifies a move away from their earlier emphasis on repurposed materials, with the rope print serving as a subtle homage to the brand’s past.
The collection featured an array of all-black ensembles, alongside pieces combining black and white through separates and various gradations of checkered prints. A select number of all-white looks added a refreshing contrast. Tailoring served as the backbone of the collection, evident in both women’s and men’s wear, including wide-legged trousers, suits, overcoats, and vests.
Despite the achromatic theme, the designs were anything but monotonous. The incorporation of lurex introduced a delicate shimmer, while intricate embroideries with metallic elements added a touch of opulence. The use of long polka-dot tulle skirts brought an element of transparency and fluidity, balancing the structured tailoring with a hint of romanticism.
This new direction highlights À La Garçonne’s evolution, embracing simplicity and refined craftsmanship. The shift not only reflects changes within the company’s structure but also signals a fresh perspective in its fashion narrative.