This week’s model is a force not to be reckoned with, he is one of the hottest names in both the modelling and music industry…
Aaron U.N.K.N.O.W.N has been making waves on the fashion scene for a few years now working with brands like DIOR, GIVENCHY, PORTS & VERSACE but his name has started raising more attention with his break into the music industry. His first live stream rapping on SBTV received over 2.5 million views and he has been working with powerhouses like Stormzy. With Aaron having recently released his debut single ‘U.N.K.N.O.W.N Vibrations’ and also being revealed as one of stars of the BERSHKA FW17 campaign, the Lewis team and I agreed that it was the perfect time to sit down with him for an ‘Unfiltered Q&A’.
Hello Collen, Hello Lewis Magazine
What’s your full name?
Aaron U.N.K.N.O.W.N – Under New Knowledge Now Overcoming World Negativity.
Where are you from?
Croydon, South London
How would you describe yourself?
A farmer of love
How did you get into modelling?
I was scouted by Nikki Sheldon @nikkiscoutcastproduce 5 years ago and met a few different model agencies, but Select just felt like the right choice for me.
What was your first modelling job?
My first modelling job was a campaign for the footwear company ‘Schuh’ of which I was a previous customer #crepcheck
How does it feel to have big brands like Versace, Armani and Dior under your belt?
I am humbled to work with these brands, and it is weird to say that this has become pretty normal to me now. I try not to allow myself to be phased by the designer names and prefer to focus more on working with the creative people involved with the shoots. In all honesty, I only discovered most of these brands at the same time they discovered me.
You were just featured in Bershka’s FW17 campaign which is amazing, is there any brands you haven’t worked with that you’d like to?
Yes, I was really happy to be featured in this campaign as an artist. I would like to work on something with Reebok or Adidas next, and also love what Tommy Hilfiger are doing at the moment.
How did the name Aaron U.N.K.N.O.W.N come about?
I recorded my first SBTV Warm Up Sessions video with Jamal, without actually having the name, and we made it up on the spot, you can actually hear it happen on the video. However, it was weeks later with Jamal, Issac and Xavier that the acronym then came about!
Your music is very personal and struggles of being a millennial, could we expect a full project like that?
Yes! Sooner than you think! My debut EP ‘2 Sides To Every Story’ which is being released later this year, will give you an in-depth perspective to my personal journey.
How is it balancing a modelling and music career?
A lot less stressful than it could be, thanks to my amazing agents. Also, the two industries are merging before my eyes.
What’s the most important thing you’ve learned either in modelling or as an artist?
Manifest and have faith in your own thoughts.
Smile, its free.
What’s your favourite song right now?
Ask an artist to choose their favourite painting…..
That being said, as an independent artist, Russ has my back with ‘Me You’.
Where would you like to be in 5 years?
In a world of equality, not separated by race, gender, status, or any sort of social category. No judgement, no hate, just pure love with pure intention.
Do you have anything exciting in the works, you want to tease people about?
Definitely, the EP, as it will be a tireless effort, and collective summary of the last few years. U.N.K.N.O.W.N Records is also bringing out merchandise.
Last question, where can people keep up with you, your modelling work and listen to your music?
My debut single is ‘U.N.K.N.O.W.N Vibrations’ is out now on Aaron Unknown Spotify
YouTube: Aaron Unknown
Special thanks to Select Model Management.