By Michael Rathbone
This week, I’m excited to share some of my favourite new product launches from some of the coolest brands out there. The focus this week is new spring/summer launches, that you can slowly start to bring into your wardrobe. Let me show you my pick of the best transitional pieces available now.
Pop Trading Company drop their SS19 collection online tomorrow and I for one cant wait to embrace some neon shades into my transitional wardrobe.
Levi’s® and Grammy and BRIT Award-winning British band Gorillaz have announced a collaboration, with Gorillaz co-creator Jamie Hewlett reinterpreting the brand’s iconic Batwing logo alongside images of band. The designs will drop on 26th February, 2019 at the Levi’s® Print Bar – a permanent feature within the Regent Street store, where fans are able to customise their own Gorillaz designs.
Spring seems to have come early this year, so why not wrap up in a layered camel outfit (like the style set at LFW) and finish off the outfit with this pair of sunglasses from Cubitts. At just £125, they are a brilliant investment, and will keep you looking stylish all year round.
New from Stone Island Shadow Project is this lightweight Car Coat (Naslan Light Watro), perfect for layering up in Spring.
American Vintage present their SS19 collection with a fresh new campaign. Set in Marseille, the campaign follows three friends dressed in ‘La Maison AMV’ pieces, the new concept that unites all the must-have basics of American Vintage for a timeless look.
Napapijri have launched their latest campaign: Future positive. The collection envisions an unlimited future where different inspirations come together to form a collage of aesthetic influences and currents: from Moroccan tapestries to workers’ uniforms, all the way to 1980s’ preppy Miami.
This pair of round frame metal sunglasses from Salvatore Ferragamo are the perfect transitional piece. You could pair these with pretty much anything and still look chic. Wear with a smart overcoat and loafers or dress down with a simple white tee and jeans, these will do all of the work for you.
This week, Wrangler launch their first global collection, ICONS. The collection is simple, premium denim based on Wrangler archive pieces from the 1970s. Alongside the collection, they have launched a pop up shop at 52 Brewer Street in soho, with live music nights every Thursday until March 24th. The pop-up is an immersive experience set-up to look like a 70’s recording studio. Instruments are in-store for customers to play on as they enjoy the collection.
For Spring Summer 2019, Ben Sherman look to their past. British musicians of the 1960s were being influenced by Ivy League collegiate style sensibilities from across the Atlantic. Add a pop of preppy-colour to your spring wardrobe with this navy and orange striped polo shirt.
Basic Rights are a brand that have sustainability at their core. This striped tunic shirt is made from surplus fabric, reducing environmental impact. Looks good, does good.
Timberland have partnered with Yungen to release their 90’s inspired Brooklyn sneaker. A lace-up Oxford in mix materials, it features premium soft suede and an Aerocore midsole. The brand and artist have come together to create content piece ‘The Green Room’, a video set in London’s Barbican Centre featuring Yungen’s track ‘Myself’ from his newly dropped Project Purple album.