A Step in the Right Direction
We have seen many of our beloved style capitals brace themselves for the soon-to-come AW19 shows and Paris has positioned themselves one step ahead of the game. You might ask ‘How?’ How can fashion be considered more environmentally friendly? The city of Paris has initiated a plan to become as sustainable as humanly possible in an industry not known for keeping the environment on their agenda. Their secret weapon? The “Paris Good Fashion” scheme.
Labelled as an ‘open community,’ Paris Good Fashion aims at “regrouping fashion professionals, brands, entrepreneurs, designers and experts,” states former Fashion Journalist Isabelle Lefort. Both Lefort and Deputy Mayor Antoinette Guhl are vocal supporters of this new scheme which aims “to establish a roadmap of the steps that can be taken to make Paris the sustainable capital of fashion.”
The sustainability blueprint, concentrating on improving traceability and sourcing, achieving a circular economy, and optimising distribution, energy and communication is set to be revealed during an event this June.
Many fashion-oriented organisations including Fédération de la Haute Couture et de la Mode, the Ellen MacArthur Foundation and LVMH have pledged support in attempts to “invent a new future for fashion,” said Guhl. “Our role is to encourage creation while fighting against climate change, to continue production in France while protecting natural resources and to develop our industry while looking out for our artisans.” The projected end date coincides with the 2024 Olympic Games, which will be held in the capital; a bold platform for these issues to be highlighted. Guhl highlights the importance for this generation to stand up and challenge the status quo; to invent a new future for fashion.
The way I see it, Paris is paving the way, not only for other influential cities, but for our younger generations who often look towards fashion for inspiration. If change does not start now, will it ever?