Fashion Week


C2H4 article by our online editor Chido Obasi.


Futuristic Utilitarianism: All you need to know about the C2H4 AW19 show at London Fashion Week Men’s.

The future? It’s now possible to turn into the past. This season, C2H4 imagined impersonating a 20th century activist, wanting to project a whole new “austere” outlook to his audience.
The collection took inspiration from the “Post Human Era”, creating a sort of hypothetical universe of the collection, aimed at the year 2030. In this era, human’s consciousness can be uploaded to servers and technology which give immortality. The colour palette ranged from degrees of grays and blues to black, although there are also bits of red hues present – tactic used to break up the neutral palette. Looks embedded a utilitarian and sportswear feel with a retro twist and got rid of formal clothing staples such as neckties and button-down shirts by leaving them untucked.
The clothing featured an array of futuristic shapes and patterns, light fabrics with embellishments marked “FM-2030”, motif represented constantly throughout.
It’s official – the post human era has begun folks!




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