Fashion Week

LFWM: Adam Jones AW19

Adam Jones article by our online editor Chido Obasi.


Animal logos and intrinsic boldness: All you need to know about the Adam Jones AW19 presentation at London Fashion Week Men’s.

If you ever thought that a print clash wouldn’t be ideal enough both in a formal and casual occasion, well I firmly believe that your thoughts might have been wrong.

This season, kicking off London Fashion Week Men’s with a vibrant tonal selection is Adam Jones, who’s presentation was held at the Eastend of London (Old Truman Brewery).

Featuring 50 pieces of apparel, the collection explores an exquisite array of textures, colours and shapes.

Mr. Jones, who graduated from Manchester school of Art in 2013 soon moved to London, where he began a career as a collaborator for Christopher Shannon, who soon became legend.

His Welsh roots are visible in his pieces, where he celebrates the so called “mundane tones” portrayed in the everyday routine and objects used by humans within his culture.

The collection is constituted by clean cuts and classic-looking garments, with a reminiscence of moods aimed at punk, rock and vintage movements.

The moods then become further-emphasized by the overall set-design, which comprehends objects common during those movements.
The pieces are worn by male and female models, replicating the “British boozer” in its most accurate essence.

Asymmetric cuts and vigorous edges: All you need to know about the Pronounce AW19 show at London Fashion Week Men’s.

This season, Thomas Meilander’s creative use of textures, patterns and fabrics in his so called “Illustrated People”, gave an immense source of inspiration to the label.

The collection pictorially explored the connotation between “light, volume and the human being through clothing.”

The show took place at the Marangoni institute of Design, where a majestic space gave a very fresh and high-fashion atmosphere and overall feel.

With their fourth London-based collection, pronounce takes a step further in order to expand the language of the brand.

The AW19 depict a visual journey within fine tailoring, with accurate attention to craft and structure.
Dazzling piping details oversaw most of the collection, key highlights from this season’s show.



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