100 years of Champion

Brand celebrates centenary with help from Magic Johnson

By Michael Rathbone

2019 is set to be one of the biggest in Champion’s history. Celebrating 100 years “For the Team”. The brand are launching a global call to action for squads, collectives and crews to get involved and explore what it means to be a team in 2019. Who better then to front this campaign, 100 years in the making, than basketball icon and member of the ’92 dream team, Magic Johnson.

“As part of the ‘Dream Team’, I experienced first-hand the power of people coming together to achieve great things I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”

Magic Johnson

Champion is inviting fans from around the world to share their own team stories via social media using #Champion100 or through the Champion100 website. Teams are being given the opportunity to receive limited-edition product, be featured in a centennial celebration video and spotlighted on Champion’s social media channels and website. What are you waiting for?

For more fashion updates, follow our Fashion Editor on Instagram @michaelrathbone.


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